A visit to London Book Fair

It was a fascinating first visit to this book fair on Wednesday, where we attended several seminars, all of which were really oversubscribed which meant that there were crowds of people sitting about in the corridors or standing for the talks. Hopefully next year the organisers will allocate much more space for this element of the fair.

The talk Using Social Media to Build Community and Maximise Sales with Katie Clapham and Lynsey Sweales was excellent and set out some great criteria for overall business goals and social media planning.  There were good tips on effective posting, blogging and tweeting; highlighting the strengths and shortcomings of the various social media options available to authors and self-publishers. Lots for us to think about and judging by my notes, plenty of homework to do now too!

The seminar later in the day on How to Reach More Readers and Make More Money from Your Books with Oma Ross (author and Director of the Alliance of Independent Authors) chairing a panel of Adam Croft, Gabriel Mercer and Joann Penn, built further on this theme and talked about what was working now as the best marketing and promotion channels for authors and self-publishers. It was great to get such helpful advice on how effective certain strategies had been for authors, the protocols of social media and tips on what to avoid.

We also managed to find time to hear two fascinating talks; the first by the Turkish author, Elif Shafak, who spoke about the situation in Turkey these days for writers, including journalists, and the situation for women in Turkey. The second talk on Graphic Novels: The Last 10 Years and the Next was an interesting insight into this genre by the panel of Emma Hayley, David Hine, Steve Walsh chaired by Alex Fitch.

It was a great experience walking around the various stands, chatting to people, and soaking up the atmosphere of all things literary!  Towards the end of the afternoon, we decided to relax and talk about the show over a pot of steaming delicious Turkish tea and home made baklava in a cafe near Olympia…   Picture of Catherine Armstrong, Self-Publisher of An Unexpected Journey: A Woman’s Role (left) and her friend Sue Barby (right) at London Book Fair.

#London Book Fair, #Elif Shafak, #Alliance of Independent Authors, #Katie Clapham, #Lynsey Sweales, #Oma Ross20170315_131357[1]



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